The personality of a brand is made up of a set of human characteristics that make it unique, that define it in a coherent way under specific features, distinguishable from a distance.
And what is the use of having a defined brand personality? we are talking about the power to awaken an emotional response in people, that our consumers Clipping Path Service feel closeness if this is the case, or support and tranquility if we are a bank, joy and happiness if we are a drink. Not surprisingly, people tend to buy a brand more often if they detect personality traits.
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How do I start building my brand personality?
Consistency is one of the most important factors. Maintaining the same tone that expresses the values chosen for our brand , we obtain greater brand capital, while defining an attitude that differentiates us from the market.
But this is not a decision to take lightly, we must first study the market carefully. If we are an energy drink, the natural inclination is to create a bold and irreverent brand personality. If we look around, it is most likely that our competitor is already airing a commercial for a cartoon that, after painting graffiti, grows wings and ends up flying, does it sound familiar?
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