Even if that is the case, when you sit down for the first time in front of the computer and you are about to create a text for the Internet, you may feel slightly lost.
In fact, writing for sites and blogs is very different from the Jewelry Retouching Service offline world . Therefore, to help you develop your “writer 2.0” side, we have prepared this publication.
Read on to discover 6 tips based on web writing principles that will improve the way you create content!
know your reader
Internet pages are visited by people like you, who love some things and hate others. For this reason, it is very important to "know" your readers: Who are they? What do you like? How do they express themselves daily?
That last question is very relevant, as it will help define the tone of the text. An article for multinational managers should have very different language than a blog about pop music, for example.
In addition to that, if you write something aimed at a certain audience – there it is very important to have the definition of the person –, the chances that they will identify and get involved with your content are much higher.
Don't start your text from a blank page. Before getting down to business, think about the classic “ intro , middle and end” structure.
Use the most intriguing sentences in the presentation;
For the medium, reserve the topics, which are often given by the idea, and divide them into subtitles.
Finally, make a brief summary of ideas and an irresistible CTA ( Call to Action) .
After making that reflection, you will be able to do a good investigation and therefore, put your strategy into practice.